Estate Velvet is residential wool carpet from First Step Flooring. Wool is a renewable source, has superior long term appearance retention, and is a natural flame retardant. Wool is the best fiber value available due to its number of benefits.Prices listed are cut prices. Roll prices may be up to $1.25 per square yard less. Call or request a quote today to see if your order qualifies. Most orders over 166 square yards qualify for roll prices. Short rolls of random sizes may also be available which qualify for roll prices.