American Twist is residential frieze carpet made of eColor. eColor is an American-Made Solution-Dyed Carpet Fiber. This carpet is tough. Unlike traditionally dyed carpet, eColor retains its color simply because it is the same color all the way through. It can withstand soil, wine, and is even bleach resistant. Even though this product is inherently stain resistant, however, it also comes equipped with ColorLock technology which seals out soil while locking in rich color. Even the messiest kids and pets are no match for eColor. Prices listed are cut prices. Roll prices may be up to $1.25 per square yard less. Call or request a quote today to see if your order qualifies. Most orders over 200 square yards qualify for roll prices. Short rolls of random sizes may also be available which qualify for roll prices.